Ndu Uchea – Word on the Curb
Ndu Uchea is the Co- Founder of: Word on the Curb a youth insight agency which helps organisations connect more effectively with underrepresented audiences.
1. What is your connection to Paddington Central
I’ve lived my whole life very close to Paddington Central and have seen the change from a car dump to the amazing space that’s there now! As the co-founder of Word on the Curb, a youth insight agency, we help organisations connect more effectively with underrepresented audiences and we hope to work a lot closer with Paddington Central to help develop parity between them and younger residents in the local area.
2. Can you provide a little bit about your background
I’m British-Nigerian, born in St Mary’s Hospital. Both my parents are from a small town in Nigeria called Ezi. My Dad was in the Nigerian Navy so came to the UK a couple of times before permanently moving here with my mum in the early 8o’s.
3. What does Black History Month mean to you
For me Black History Month serves as a memory to us all of the, often overlooked, vital contributions to the UK that Black People have made. It’s unfortunate that we need a month to do this, it should be ingrained in History curriculums and be common knowledge, but the reality is that it isn’t. So Black History Month is a celebration of often hidden facts.
4. Would you like to make any comments on the BLM Movement
I think it’s disappointing that a simple desire to fight against racial-discrimination has been tarnished with conversations around agendas and politics. The focus and lens on the ‘movement’ is providing a smoke-screen for so many from the very simple demands of a level playing field for all races, namely Black people who have been discriminated against for centuries.
5. What change would you like to see
For me it’s all about economics and education. We need to see direct changes across those two areas of society. Truthful and historically factual education which doesn’t negate the reality of the past, an ownership to the structures that are still in place which make living as a Black person a lot harder than other races and a desire to change the socio-economic structures which exist across the demographics of this country.
6. What does Representation mean to you
Representation is being able to see characters and roles in society filled by people from similar backgrounds and experiences to you. Typecasting is dangerous.
7. Have you been surprised at anything lately
Nothing really surprises me anymore but the constant rhetoric around ‘politicising’ an issue continues to frustrate me.
8. Do you have an unusual talent
This has got me stumped. Not that I can think of so can’t be that unusual.
9. Do you have a favourite charity you wish more people knew about
10. What inspires you
I’m inspired by the immediate people around me. Seeing so many of my friends, family and loved ones doing good things fuels me with the motivation to succeed for all of them.
11. What are you most proud of
I’m most proud of setting up and running a profitable business which has now become other people’s livelihoods and provides inspiration for so many people who contact us daily saying they love our work.